So, you have decided you want to purchase an engagement ring.

You have also realised that you can get more for your money purchasing online.  After all, you understand that you need to buy certified diamonds, and with this certification, you can compare like for like diamonds from various online jewellers and make your informed decision.

You see that on certain websites, you can buy just a loose diamond.  What a good idea you think.  Save money on the loose diamond and then you can get the ring mount made locally to your precise specifications, so you can oversee the complete production.  Alternatively, you can buy a loose diamond from one internet retailer, and then get another internet retailer to sell you one of their ring mounts, and set your existing diamond for you.  Cost saving completed.

HOWEVER, you need to bear this in mind when deciding upon what route to take.

Yes, certain diamond retailers online will offer you the opportunity to purchase certified loose diamonds, and there is absolutely nothing wrong with this. After all, many people realise that diamonds, historically, never lose value and so represent an excellent financial investment in their loose form.

Problems can arise, however, when you try to get your loose diamond set by another party.  Whilst diamonds are the hardest natural substance known to man, diamonds can chip and break, especially during the setting into jewellery process.  Different diamond shapes are more susceptible to breaking, especially those shapes of diamonds which have points or corners such as princess cut diamonds, marquise cut diamonds and pear cut diamonds for example.  If a third party is setting your diamond for you, it is unlikely they will offer you insurance for your diamond if it breaks, and so you run the risk of losing the value of your diamond forever.  Imagine the stress put on a diamond having platinum claws folded over it - there is a fine line for a diamond setter between puttling too little force on the metal and diamond (resulting in the diamond being loose in the setting), and putting too much pressure on the metal and the diamond, with the end result being breakage.

It is often simpler, therefore, to buy a complete diamond ring online.  This way, you know you are saving money, and you don’t run any risk of losing the value of your diamond trying to cut corners.

The author is the Managing Director of DeJoria Diamonds, the online diamond engagement rings specialists. For more information, visit www.dejoria.co.uk

Article Source:http://www.articlesbase.com/jewelry-articles/loose-diamonds-or-diamond-rings-1294659.html

The thought of saving money is appealing to everyone.  The internet has opened up a whole new world of shopping, so why should buying diamonds be any different to buying a new CD.

Indeed, let’s take the analogy of the CD.  You want the latest release by your favourite artist.  You can either go to your local high street music shop, or buy online…at a cheaper price.  Let’s face it, a CD is a CD, so you can’t go wrong.

Diamonds, on the other hand, represent an emotional purchase, an important financial purchase, and you are always being told by people that each and diamond is different to the next.  This, to a large extent, is true.

However, the world of certified diamonds make life very straightforward as a consumer.  Diamonds nowadays are graded according to an international grading system known as the 4Cs.  You can gauge pretty much everything you need to know about a diamond from its certificate.  A call to the online diamond specialists wouldn’t go amiss either. 

This levels the playing field.  No longer are you trying to buy something that you can’t compare.

Now, going back to the price differential between the high street and the internet.

Imagine walking into a jewellery store.  They will have a window full of diamonds, display cases full of diamonds, nice retail premises, 7 day a week staff costs etc etc, all of which means that their overheads are huge, which they need to recoup in the margins that they charge to their customers.  In other words, a high price.

Online diamond retailers don’t have these overheads, with many specialists making jewellery to order.  As a result, lower prices can be achieved.

There are 2 other factors in favour of buying your diamonds online.  Firstly, the internet represents an incredibly competitive retail environment.  Imagine your local diamond centre in your nearest town.  There are lots of diamond jewellers competing against each other.  Multiply this number several-fold, and this will make the number of diamond retailers in the same ‘virtal’ area, all vying for the same business.  And secondly, if you try on a diamond ring in a jewellery store, the chances are that it will have been sitting in the shop window for some time, and probably tried on and rejected by a number of couples before you.  Buy online, and a diamond ring will be custom made, uniquely for you, as it rightly should be, as it represents a token of your unique love.

The decision is this.  Pay more in a shop, or pay less online.  A decision, but a simple decision at that.

The author is the Managing Director of DeJoria Diamonds, the online diamond engagement rings specialists. For more information, visit www.dejoria.co.uk

Article Source:http://www.articlesbase.com/jewelry-articles/why-can-i-save-so-much-buying-diamonds-online-1238369.html